26 tools · 6 categories

The directory of ecommerce tools that actually run a store.

Merchant of record platforms, returns handling, Shopify apps, chargeback services, fulfillment and retention — compared side by side, with pricing and who each one fits.

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Paddle

Merchant of Record

Merchant of record for software and digital goods

Pricing: ~5% + $0.50 per transaction

Lemon Squeezy

Merchant of Record

Simple MoR checkout for indie sellers

Pricing: 5% + 50c per transaction

FastSpring

Merchant of Record

Enterprise-grade global MoR commerce

Pricing: Custom, typically 5.9% + $0.95

Polar

Merchant of Record

Developer-first merchant of record

Pricing: 4% + 40c per transaction

Loop Returns

Returns Management

Exchange-first returns for Shopify brands

Pricing: From ~$155/mo plus per-return fees

Returnly by Affirm

Returns Management

Green returns and instant credit

Pricing: Quote based

AfterShip Returns

Returns Management

Returns bundled with tracking

Pricing: Free tier, paid from $23/mo

Narvar

Returns Management

Enterprise post-purchase and returns

Pricing: Enterprise quote

Klaviyo

Shopify Apps

Email and SMS built on store data

Pricing: Free to 250 contacts, scales with list size

Judge.me

Shopify Apps

Affordable product reviews and UGC

Pricing: Free plan, $15/mo awesome plan

Recharge

Shopify Apps

Subscriptions and recurring billing

Pricing: From $99/mo + 1.25% + 19c

Rebuy Engine

Shopify Apps

AI upsells, cross-sells and smart carts

Pricing: From $99/mo based on order volume

Gorgias

Shopify Apps

Helpdesk built for ecommerce

Pricing: From $10/mo, ticket-based tiers

Chargeflow

Chargeback Management

Fully automated chargeback recovery

Pricing: Success fee ~25% of recovered funds

Chargebacks911

Chargeback Management

Dispute management and prevention at scale

Pricing: Custom enterprise pricing

Signifyd

Chargeback Management

Guaranteed fraud protection

Pricing: Percentage of guaranteed GMV

Midigator

Chargeback Management

Chargeback prevention and analytics

Pricing: Per-alert and subscription pricing

Shippo

Shipping & Fulfillment

Multi-carrier shipping API and labels

Pricing: Free plan, from 5c per label

ShipBob

Shipping & Fulfillment

Global 3PL fulfillment network

Pricing: Storage + pick and pack quote

ShipStation

Shipping & Fulfillment

High-volume order and label management

Pricing: From $9.99/mo

ParcelPanel

Shipping & Fulfillment

Branded order tracking pages

Pricing: Free tier, paid from $11/mo

Postscript

Marketing & Retention

SMS marketing for Shopify

Pricing: Usage based, from $100/mo

Yotpo

Marketing & Retention

Reviews, loyalty and referrals suite

Pricing: Free tiers, modular paid plans

Triple Whale

Marketing & Retention

Ecommerce attribution and analytics

Pricing: From $129/mo by revenue

Smile.io

Marketing & Retention

Points, VIP tiers and referrals

Pricing: Free plan, paid from $49/mo

BabyLoveGrowth.ai

Marketing & Retention

AI-driven SEO and AI-search visibility growth

Pricing: Paid plans, with a 3-day trial